Oxfordshire, 28th November - GameShadow Ltd, the leading provider of videogame patching and update management tools, announces the launch of GameShadow 2.0 . Built on the unique qualities of its initial product, which enabled gamers to automatically receive patches and updates for their PC games, GameShadow 2.0 provides additional features that, as well as bringing a more personalised service to users and enabling gamers to maximise their gaming experience, provides several new content features that are included in the standard service.

Key enhancements include:
•  New user interface that enables users to see the status of all their PC games at a glance, with detail on what additional, relevant content is available and when an update is critical.
•  New intelligent alert system that ensures users receive timely email alerts informing them when new content and updates are available and how to ensure they receive them. No irrelevant information, just the latest news on their games.
•  New products – Looking for a Doom T-shirt? A Myst V mug? The latest expansion pack for Call of Duty? In one click, GameShadow 2.0 will take you straight to where you can buy it.
•  Extended Play - Certain leading publishers such as Eidos, Ubisoft and Digital Jesters participate in GameShadow's ‘Extended Play' programme. All users can keep certain games by these publishers up to date for free, and paying subscribers get access to exclusive content and competitions.
•  Graphics Card Drivers – Gamers can maximise their gaming experience by ensuring they have the most up to date drivers for their ATI or Nvidia graphics card – all at the click of a button.

Tony Treadwell, CEO of GameShadow, comments, “When we originally launched GameShadow we focussed pretty much purely on delivering patches, updates and demos. As the industry has developed, and gamers' demands for content have matured, we found that our users not only wanted to receive patch and updates, but they also wanted fast, easy access to other cool content or products that are relevant to a particular game in their collection or their preferred genre.

“W ith GameShadow 2.0 gamers don't have to trawl the Web to find the Doom t-shirt they want, or a specific expansion pack – the service will take you directly to where you can buy it. Our aim is to add value to the service for users and efficiently deliver relevant game related content and products they might not get elsewhere. In turn, it means we can provide publishers, developers and retailers with another channel through which to drive sales of games and associated branded products, as well as provide a marketing mechanism through which they can ensure their audience is aware of upcoming releases and new products in the pipeline.

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